Compared
Where we fit, and where we don't
We do not declare winners. Three different tools answer three different questions. This page tells you which question you are actually asking.
Potential Intelligence
Everyone starts with a different question
Most enterprise tools look for problems: cost, risk, waste, delay. We also look for the thing that does not exist yet but easily could.
Palantir
Data platform„How do we mirror the whole company as data and act on it?“
Celonis
Process mining„How do our processes really run, and how do we make them cheaper?“
Orgvue
Org design„How should the organisation and the workforce be built?“
AlphaSense
Market research„What can we read out of the information we have access to?“
„What do we already have — people, skills, technology, knowledge, products, suppliers, stores, ideas — that would be worth much more if we saw it differently or connected it differently?“
Seeing value that already exists, before it becomes obvious. We call that Potential Intelligence.
Why this gets harder to copy
Four things that only grow with time
Reading documents with AI is easy to copy. These four are not.
The map of your company
Who is connected to what: people, stores, suppliers, products, regions, projects. Nobody else holds that picture in one place.
What combinations tend to pay off
We learn which pairings turned into money and better work — and which only looked good on a slide.
What you decided
Every month we record what was found, what was looked into, what was done, and what was parked.
What actually happened after
The rare part. We do not just learn from companies, we learn from potential that turned into value.
What we hear
The answers people do not give anywhere else
Most tools ask people to rate their satisfaction. We ask them to point at something. Then we check it against the documents and numbers. That overlay is where the hidden value sits.
How satisfied are you, from 1 to 10?
If you were CEO tomorrow: what would you look at first?
What do you think of the leadership?
What does your team know that other parts of the company could benefit from?
Would you recommend this company as an employer?
What work do you do regularly that feels like it should not be necessary?
Can we keep up with Horizon?
Yes. Five plain reasons.
- 01
They are 18 people, founded 2024. This is a young market, not a locked one.
- 02
They interview. We interview and read your documents, and check one against the other.
- 03
They hide the price. We publish it.
- 04
They speak English. We are German first, works council included.
- 05
They deliver a report. We come back every month and show what moved.
Side by side
Horizon listens fast. HEWEN listens, reads, and then stays.
San Francisco, founded 2024
Horizon does one thing very well: talk to a whole company in a week. We do the same, and we lay the documents on top, in German, with the works council in the room from day one.
| Question | Horizon AI | HEWEN |
|---|---|---|
| What it listens to | Employee conversations at scale | Conversations and your documents, laid over each other |
| What you get | Insights and generated initiatives | The same, plus a work board with owners, notes and due dates |
| After the first report | Recurring check-ins via Slack | A fixed monthly check-in, all data pulled fresh, before and after side by side |
| Language | English product, English-first delivery | German and English, every word, both directions |
| Works council and data protection | SOC 2, US-shaped | EU hosting, works council sign-off built into week one, deletion plan in writing |
| Price | Not published. Private offers. | Published. From €5,000 a month. No minimum term. |
| Value shown | Estimated impact per initiative | Money and how people feel about their work, tracked month by month |
- Your company runs in English and sits in the US.
- You want the widest interview coverage, as fast as possible.
- You are fine negotiating price behind closed doors.
- You work in Germany, and the works council has to say yes.
- You want documents and people checked against each other, not just one of them.
- You want to see the price before the first call.
- You want someone still there in month six.
The German-speaking market
Is anyone already doing this here?
Nobody in the German-speaking market does both sides yet: talking to people at scale and reading the documents, in one picture, every month. That seat is still open.
Celonis / SAP Signavio
Reads system logs. Munich and Berlin, very large.
Talks to nobody.
Mika (Simple Tools, DE)
AI deep interviews per department, with a written report. The closest thing to us in German.
Small team, no document or system side, no monthly rhythm.
Naven Labs (Munich, 2025)
Ex-consultants building an AI advisor for what blocks execution.
Early. Little public product yet. Worth watching.
Workpath, Honestly, Empion
Goals, surveys, hiring fit.
Each covers one piece, none the whole picture.
If your problem is one process inside one system, we will say so and point you elsewhere. If nobody knows where to look yet, that is our part.